Superga is a name synonymous with timeless style, comfort, and versatility. Founded in 1911 in Turin, Italy, by Walter Martiny, Superga began as a small rubber company producing vulcanized products. However, it wasn't long before the brand ventured into footwear, creating one of the most iconic sneakers of all time: the Superga 2750 Cotu Classic.

What makes Superga unique is its commitment to simplicity and quality. The brand's signature 2750 model, introduced in the 1920s, features a minimalist design with a vulcanized rubber sole and lightweight canvas upper. Over the decades, this sneaker has become a staple in wardrobes across the globe, celebrated for its understated elegance and durability.

Superga’s popularity skyrocketed in the 1950s and 1960s, becoming a favorite among tennis players and athletes. However, its appeal transcended sports, making its way into mainstream fashion. Celebrities and fashion icons such as Audrey Hepburn and the Duchess of Cambridge, Kate Middleton, have been spotted wearing Superga sneakers, further cementing its status as a cultural icon.

Today, Superga continues to innovate while staying true to its heritage. The brand offers a wide range of styles, from the classic 2750 to platform sneakers, slip-ons, and collaborations with designers. Whether you're looking for a casual everyday shoe or a statement piece, Superga has something for everyone.

If you're curious about the latest Superga offerings, check out this product spreadsheet

Superga’s enduring legacy is a testament to its craftsmanship and timeless design. From its humble beginnings in Italy to becoming a global fashion phenomenon, Superga remains a symbol of effortless style and quality. Whether you're a long-time fan or new to the brand, there's no denying the charm of these classic sneakers.